Smart Grooming Deep Purple Shampoo

Smart Grooming Deep Purple Shampoo has a quality conditioning formula designed to restore brilliance, enhance coat appearance and lift stubborn yellow stains. Gentle yet highly effective, this shampoo not only cleans but also nourishes the coat, leaving it fresh, vibrant and beautifully conditioned.

Infused with soothing lavender essential oil, it’s great for sensitive skin while delivering powerful stain-neutralising results. Use neat for targeted treatment or dilute for everyday washing.

How It Works

Purple sits opposite yellow on the colour wheel, meaning it naturally counteracts yellow tones. The rich violet pigments in this shampoo work to visibly neutralise staining, restoring a cleaner, brighter finish to the coat.

How to Use

General Use:

1. Thoroughly wet the coat

2. Apply shampoo and work into a rich lather

3. Rinse thoroughly with clean water

For Heavy Staining (e.g. tails):

• Apply shampoo neat directly to the affected area
• Lather well and leave for a few minutes
• Rinse and repeat if necessary
• Spin tail to remove excess water
• Finish with Super Shine for protection

Caution: For external use only. Avoid contact with sensitive areas. Patch test before use.