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Résumé de votre cheval en direct 2019
Victoria Goody |
20 novembre 2019
Nous avions le sentiment que le spectacle allait être chargé et c’était absolument le cas ! Avec les clients appelant et envoyant des messages avant le spectacle pour vérifier les offres que nous faisions et le contenu des démonstrations de clips, nous étions tranquillement confiants que nous nous dirigeions vers un week-end complet de ventes et d'apprentissage, ce qui cochait définitivement notre case pour faire partie de YHL. pour la 13 ème année consécutive.
En plus de préparer notre stand Clippersharp dans le hall principal, nous avons également planifié avant le salon la réunion des fabricants de tondeuses, des démonstrateurs, des chevaux de démonstration et des manieurs pour offrir trois jours de techniques de tonte, de parage et de participation.
Après avoir touché nos pieds dans l'eau l'année dernière pour la première fois en proposant des démonstrations de clipping en direct à YHL, c'était fabuleux d'avoir l'opportunité de la part des médias BAUER de mettre en place un format similaire et de présenter les marques qui ont sponsorisé la Learning Zone ainsi que d'apporter contenu informatif aux visiteurs.
Liz Daniels, membre de la British Grooms Association, palefrenier professionnel et désormais responsable des relations publiques pour la BGA, a dirigé les manifestants dans la Clipping Zone sponsorisée par des marques de tondeuses bien connues, Lister, Liveryman et Heiniger, offrant trois jours de clipping en direct. Transmettre ses connaissances approfondies et son expérience acquises au fil de nombreuses années de travail en tant que palefrenier à temps plein, ainsi que des conseils sur les problèmes techniques de la tondeuse, en les expliquant en termes plus pratiques pour que les téléspectateurs puissent vraiment comprendre.
Nous avons été plus que ravis d'inviter Nikki Baxter comme démonstratrice supplémentaire. Elle est venue d'Écosse pour faire partie de la Zone d'apprentissage et c'était également sa première visite à YHL. Nikki a de nombreux abonnés sur les réseaux sociaux, mettant en vedette ses compétences créatives en matière de tressage et de coupe. Elle a pu présenter des techniques de coupe et de mélange et mettre le tressage créatif sur la carte !
C'était certainement une fantastique opportunité pour les visiteurs de voir le matériel de coupe en action, en particulier lorsque les tondeuses étaient envisagées comme un achat. La présence des fabricants de marques de tondeuses pour répondre aux questions spécifiques de la marque, cela s'est avéré particulièrement utile pour inciter l'utilisateur final à choisir la tondeuse la plus appropriée et la plus adaptée à ses besoins.
Les retours des marques elles-mêmes ont été positifs, ils ont vraiment apprécié de faire partie de l'événement et de voir la positivité des visiteurs concernant la zone. En tant que fabricant et concepteur d'équipements de coupe, il doit être très gratifiant de voir comment ils sont utilisés et reçus par l'utilisateur final.
Liz et Nikki ont terminé l'événement en offrant au plus beau poney de sauvetage, Huckleberry, une séance de relooking et de soins complets. Huckleberry a 4 ans et a été sauvé par Bransby Horses alors qu'il était poulain. Il a vraiment apprécié être sur le devant de la scène et profiter de la vedette tout en étant rendu super intelligent avec un nouveau clip, une nouvelle coupe et une nouvelle tresse. Il a été le point culminant de notre week-end et que nous aimerions répéter l'année prochaine.
Enfin, l'arène n'aurait pas été la même sans nos très populaires concurrents Russell Marks et Michele Cooper. Tous deux ayant une formation en équitation, y compris la présentation et le jugement, cela a aidé en ce qui concerne les conseils de participation et les questions de coupure et a permis l'interaction avec le public et les démonstrateurs pour maximiser l'expérience d'éducation et d'apprentissage du côté du ring.
Alors, voici YHL 2020 et j'espère vous y voir.
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